Fashion

Fashion
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Thursday, March 11, 2010

Jimmy Choo

The Paris years (1949-1959)
Valentino became interested in men and women's fashion while in primary school in his native Voghera, Lombardy, northern Italy, when he apprenticed under his aunt Rosa and local designer Ernestina Salvadeo, an aunt of noted artist Aldo Giorgini). At 17, Valentino moved to Paris to pursue this interest with the help of his mother Teresa de Biaggi and his father Mauro Garavani. There he studied at the Ecole des Beaux Arts and at the Chambre Syndicale de la Couture Parisienne.
His first choice in Paris was Jacques Fath, then Balenciaga. He then found apprentice jobs with Jean Desses where he used to help style icon countess Jacqueline de Ribes sketch her dress ideas. He then joined Guy Laroche for 2 years. At Desses, Valentino sketched furiously, between helping with window dressing and greeting clients for the daily 2:30 p.m. private showings. Most of his early sketches were lost. At a Rome exhibition in 1991 a smattering went on display and current clients at that time such as Marie Hélène de Rothschild and Elizabeth Taylor marveled that the DNA of Valentino's style was already apparent in the layers of white pleats and animal prints.

A wedding dress by Valentino
After five years, Valentino left Jean Desses under a cloud over an incident about prolonging a vacation in St. Tropez that still makes him wriggle uncomfortably today. Rescued by his friend Guy Laroche, he joined his "tiny, tiny" fashion house. After discussions with his parents, he decided to return to Italy and set up in Rome in 1959.

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